Berlin never sleeps. When the sun goes down, the city awakens and restaurants, bars, or clubs are buzzing. 100% of the most successful electric utility companies in Germany run their operations with SAP solutions. Imagine that would not be the case anymore.

To illustrate that impact, the brand was looking for an animated GIF that showed what would happen in Berlin without SAP, expressing the message #BerlinWithoutSAP in a humoristic and positive way.

The design and animation of the scene and characters were created completely inside Adobe After Effects, using shape layers. Finally, I used Adobe Audition for the sound design and put everything together in Adobe Premiere Pro.