Nike: The Force Is Female

Video for social media for NikeĀ® Women.

It won the Adobe Design Achievements 2019 Top Talent Award.

From the Tagline “THE FORCE IS FEMALE” I created the script based on the concept of women’s strength as a force of nature. The limit was 15 seconds, so I wanted to convey the message through image and sound in a compact and impactful way.
I made the animation frame by frame in Adobe Photoshop CC, using the timeline panel. After the animation was finished, I recorded the sounds and created the sound design in Adobe Audition CC, and finally, put it all together using Adobe Premiere Pro.