Wella Illumina

Product Launch Teaser

To celebrate the launch of Wella Professionals’ Illumina Color, I developed a premium 3D animation crafted specifically for their social media campaign. The concept focused on elegance and visual impact, designed to showcase the product’s iridescent finish and luxurious identity.

I led the entire visual development process, art direction, lighting, texturing, animation, and sound design, ensuring a cohesive and refined execution.

The creative direction centers on light and reflections as recurring visual motifs, with an iridescent cloth simulation flowing around the product to evoke sophistication and movement.